Do you want to know the secret to boost staff morale? Corporate apparel and promotional gifts can be the answer! Research has shown that company swag is one of the most effective ways to keep employees motivated, engaged, and loyal. Not only does corporate apparel help promote your company’s brand identity, but it also serves as a reminder for employees about their company’s mission and values. In this blog post, we’ll explore how company swag ideas like promotional gifts can help boost employee morale in any organization. Read on to learn more!
Table of Contents
What is Company Swag Meaning?
Company swag is promotional merchandise such as apparel, accessories, and memorabilia that companies provide to their employees and customers. Company swag helps promote company identity, values, and mission by increasing visibility in the marketplace with the company’s logo or slogan.
5 Tips when choosing company swag items for staff members or partners
- Consider the company’s values and mission – company swag is a great opportunity to communicate your company’s core values. Ensure that any promotional gifts for employees or partners reflect the company’s goals and objectives.
- Think about usability – choose company swag items that are useful and that your staff or partners will actually use.
- Focus on quality – company swag should be high quality to ensure that it will last a long time, giving your company more value for its money.
- Personalize items with company logos and slogans – add company logos and slogans to promotional gifts for employees or partners to help promote company identity.
- Make sure your company swag is up-to-date and relevant – company swag should reflect current trends in order to make the best impression with staff and partners.
The best company swag ideas to say thank you:
Show your staff and partners appreciation by choosing company swag items that reflect their hard work!
Swapping out small salary raises for public recognition or awards can have a much more motivating effect – not to mention creating brand loyalty.
Plus, when employees feel good about what they wear there is an increase in spirit and self-esteem which translates into confidence as business ambassadors.
When selecting company swag ideas, it is important to pick useful and practical items to be used regularly by employees but elevated enough in value to be appreciated more.
Types of company swag items that should be avoided:
Promotional items are like ambassadors for a company’s brand and values. That’s why it is important to choose wisely!
Promotional products represent what the company offers (services) or stands for (integrity), so we believe the products chosen should be intentional.
Whether you decide on hats, jackets, or stress balls, ensure your swag selection accurately reflects the business behind them.
When it comes to ways to improve employee morale – Steer clear of anything that may not paint your organization in its best light.
cough cough, cheap swag ideas… disposable plastic water bottles, paperweights, cheap frisbees, basic pens, and boring keychains.
Let’s ensure our promotional gifts radiate quality from start to finish!
Best company swag ideas that have proven to be particularly successful when used as promotional gifts
Companies can take their swag marketing game to the next level by collaborating with well-known and respected retail brands. ie. The North Face, Bose, Yeti, Skullcandy, Under Armour, Parker Pens, and Camelbak Hydration Packs.
When two brands team up, it’s like a match made in heaven! Both employees and customers love partnering products because they see added value and creativity – anything that can elevate their experience is always welcomed.
Not only will this add value to your brand, but it also keeps you up-to-date on all of the latest tech and fashion trends!
When you can place branded items into someone’s home, closet, or office, and they opt for yours over any other time after time – you’ve built brand loyalty that goes beyond your service or sale.
4 Ways Using corporate apparel and promotional gifts boost staff morale
We can gain many insights from case studies that have seen corporate apparel and promotional gifts boosting staff morale.
- Internally we’ve found that when companies gave out uniforms or branded apparel to their employees, they experienced an increase in positive feelings towards the company. This included a stronger sense of belonging and loyalty and more pride in being part of the team.
- Similarly, when companies hand out promotional gifts such as t-shirts, mugs, umbrellas, and notebooks, it significantly impacts employee engagement and morale. The individuals feel valued by their organization and motivated to give back to their employer through increased productivity. This feeling was further enhanced when employees could personalize the items or choose from various options, which is becoming increasingly possible with modern technology.
- Moreover, simply having tangible reminders of your company’s mission can make all the difference in increasing staff morale. Items such as keyrings or journals with your company’s slogan or logo are quick ways to start conversations between colleagues about shared values and goals – something which has been proven to build trust and strengthen relationships between team members.
- Finally, evidence suggests that well-designed corporate apparel can also be used as an effective way to reward employees for hard work or accomplishments – creating positive associations between achieving goals and wearing branded clothing. By doing this, employers ensure their employees have tangible reminders of their successes and drive them forward when times get tough.
3 Creative ways to distribute company swag
There are many creative ways to distribute company swag that can help boost employee morale. At Original Work of Heart, company swag distribution is very specific to the company, products selected, and budget. It always comes back to getting to know our client and, more importantly, the avatar employee they are trying to reach.
Here are three ways you can distribute your company swag:
- One of the best options is custom kitting and packaging, which allows you to personalize products for your target market. This can include a personalized letter or postcard, adding extra appreciation and recognition for each recipient.
- Another option is drop shipping, which can be advantageous if you save on costs while ensuring each employee receives their promotional gifts on time.
- Additionally, you may want to consider creating curated products and packaging, such as custom gift boxes filled with branded items that are tailored to each individual’s preferences.
By thinking outside the box and coming up with unique ideas for distributing company swag, you’ll create a memorable experience for each recipient that will help boost morale and increase employee loyalty.
Closing – Ideas for Company Swag
The right company swag ideas can make all the difference in improving employee engagement, motivating staff, and reinforcing company culture. Not only will company swag bring smiles to your employees’ faces, but it will also help build team spirit and foster better relationships within the company. As outlined above, investing in corporate apparel or promotional gifts effectively shows that you value and appreciate your staff.
Other Articles to help boost employee morale:
- Transforming Employee Satisfaction: The Power of Thoughtful Gifts
- Beyond the Uniform: How Innovative Company Apparel Ideas Are Shaping Corporate Cultures
- 8 Unique Executive Gifts to Show Appreciation of Business Professionals
- Unlock the Secret to Boosting Staff Morale with Corporate Apparel and Promotional Gifts
- Secrets of Happy & Engaged Employees: Brilliant Ways to Improve morale within the workplace
